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Read online The Laws of Simplicity: Design, Technology, Business, Life.pdf PDF, EPUB, MOBI, TXT, DOC The Laws of Simplicity: Design, Technology, Business, Life Finally we are learning that simplicity equals sanity We re rebelling against technology that s too complicated DVD players with too many menus and software accompanied by megabyte read me manuals The iPod s clean gadgetry has made simplicity hip But sometimes we find ourselves caught up in the simplicity paradox we want something that s simple and easy to use but also does all the complex things we might ever want it to do In i The Laws of Simplicity i John Maeda offers ten laws for balancing simplicity and complexity in business technology and design guidelines for needing less and actually getting more .

Maeda a professor in MIT s Media Lab and a world renowned graphic designer explores the question of how we can redefine the notion of improved so that it doesn t always mean something more something added on .

Maeda s first law of simplicity is Reduce It s not necessarily beneficial to add technology features just because we can And the features that we do have must be organized Law in a sensible hierarchy so users aren t distracted by features and functions they don t need But simplicity is not less just for the sake of less Skip ahead to Law Failure Accept the fact that some things can never be made simple Maeda s concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products how it can drive both business and technology We can learn to simplify without sacrificing comfort and meaning and we can achieve the balance described in Law This law which Maeda calls The One tells us Simplicity is about subtracting the obvious and adding the meaningful by John Maeda

Books descriptionDetails
The Laws of Simplicity: Design, Technology, Business, Life
Title:The Laws of Simplicity: Design, Technology, Business, Life
Format Type:eBook PDF / e-Pub
Rating:
Author:
Published:
ISBN:0262134721
ISBN 13:
Number of Pages:100
Category:Design, Business, Non fiction, Technology, Philosophy
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The Storm of Creativity, Redesigning Leadership (Simplicity: Design, Technology, Business, Life), The Laws of Simplicity: Design, Technology, Business, Life, [email protected], Make It New: A History of Silicon Valley Design (MIT Press), Processing: A Programming Handbook for Visual Designers and Artists, Design by Numbers, Creative Code: Aesthetics + Computation, Screen: Essays on Graphic Design, New Media, and Visual Culture, The Art of Critical Making: Rhode Island School of Design on Creative Practice
div California s Silicon Valley is home to the greatest concentration of designers in the world corporate design offices at flagship technology companies and volunteers at nonprofit NGOs global design consultancies and boutique studios research laboratories and academic design programs Together they form the interconnected network that is Silicon Valley Apple products are famously Designed in California but as Barry Katz shows in this first ever extensively illustrated history the role of design in Silicon Valley began decades before Steve Jobs and Steve Wozniak dreamed up Apple in a garage Offering a thoroughly original view of the subject Katz tells how design helped transform Silicon Valley into the most powerful engine of innovation in the world From Hewlett Packard and Ampex in the s to Google and Facebook today design has provided the bridge between research and development art and engineering technical performance and human behavior Katz traces the origins of all of the leading consultancies including IDEO frog and Lunar and shows the process by which some of the world s most influential companies came to place design at the center of their business strategies At the same time universities foundations and even governments have learned to apply design thinking to their missions Drawing on unprecedented access to a vast array of primary sources and interviews with nearly every influential design leader including Douglas Engelbart Steve Jobs and Don Norman Katz reveals design to be the missing link in Silicon Valley s ecosystem of innovation div, b Describes the world s leading approach to art and design taught at Rhode Island School of Design b br br At Rhode Island School of Design students are immersed in a culture where making questions ideas and objects using and inventing materials and activating experience all serve to define a form of critical thinking albeit with one s hands i e critical making i The i i Art of Critical Making i by RISD faculty and staff describes fundamental aspects of RISD s approach to critical making and how this can lead to innovation The process of making taught at RISD is deeply introspective passionate and often provocative br br This book illuminates how RISD nurtures the creative process from brief or prompt to outcome along with guidance on the critical questions and research that enable making great works of art and design br br br Explores the conceptual process idea research critical questions and iteration that RISD faculty employ to educate students to generate thoughtful work Authors are from the faculty and staff of the Rhode Island School of Design which consistently ranks as the number one fine arts and design college in the United States i The Art of Critical Making i shows you how context materials thought processes and self evaluation are applied in this educational environment to prepare creative individuals to produce dynamic memorable and meaningful works, It has been more than twenty years since desktop publishing reinvented design and it s clear that there is a growing need for designers and artists to learn programming skills to fill the widening gap between their ideas and the capability of their purchased software This book is an introduction to the concepts of computer programming within the context of the visual arts It offers a comprehensive reference and text for Processing a target blank href http www processing org rel nofollow www processing org a an open source programming language that can be used by students artists designers architects researchers and anyone who wants to program images animation and interactivity The ideas in Processing have been tested in classrooms workshops and arts institutions including UCLA Carnegie Mellon New York University and Harvard University Tutorial units make up the bulk of the book and introduce the syntax and concepts of software including variables functions and object oriented programming cover such topics as photography and drawing in relation to software and feature many short prototypical example programs with related images and explanations More advanced professional projects from such domains as animation performance and typography are discussed in interviews with their creators Extensions present concise introductions to further areas of investigation including computer vision sound and electronics Appendixes references to additional material and a glossary contain additional technical details Processing can be used by reading each unit in order or by following each category from the beginning of the book to the end The Processing software and all of the code presented can be downloaded and run for future exploration Includes essays by Alexander R Galloway Golan Levin R Luke DuBois Simon Greenwold Francis Li and Hernando Barragan and interviews with Jared Tarbell Martin Wattenberg James Paterson Erik van Blockland Ed Burton Josh On Jurg Lehni Auriea Harvey and Michael Samyn Mathew Cullen and Grady Hall Bob Sabiston Jennifer Steinkamp Ruth Jarman and Joseph Gerhardt Sue Costabile Chris Csikszentmihalyi Golan Levin and Zachary Lieberman and Mark Hansen Casey Reas is Associate Professor in the Design Media Arts Department at the University of California Los Angeles Ben Fry is Nierenburg Chair of Design in the School of Design at Carnegie Mellon University, John Maeda deconstructs the digital world with the earned authority of an M I T trained computer scientist and a card carrying artist Being ambidextrous with Eastern and Western cultures he can see things most of us overlook The result is a humor and expression that brings out the best in computers and art Nicholas Negroponte br John Maeda is one of the world s leading experimental graphic designers and is quickly becoming a digital culture icon His early preoccupation with the intersection of computer programming and digital art has resulted in a fascinating interactive and stunningly beautiful collection of work Maeda has pioneered many of the key expressive elements that are prevalent on the web today Among his most well known works are The Reactive Square which features a simple black square on a computer screen that changes shape if one yells at it and Time Paint in which paint flies across the screen He has created innovative interactive calendars digital services and advertisements for companies such as Sony Shiseido and Absolut Vodka br This is the first publication to present a complete overview of Maeda s work and philosophy A glorious visual exploration of ideas and graphic form Maeda Media takes you through Maeda s beginnings in early computerized printouts to his reactive graphics on CD ROM to his dynamic experiments on the web to his pedagogical approach to digital visual art and finally to his overarching quest to understand the very nature of the relationship between technology and creativity Six thematic chapters provide an overview of his entire career and research But this is not just a catalog of older work interspersedbetween each chapter is a new visual essay that has been created exclusively for this publication to underline each of the major themes br Coming together in a massive pages printed in a dazzling array of color combinations on three different kinds of paper the result is a manifesto a finely crafted manual and inspiration sourcebook all in one br With over illustrations br