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Read online Convergence Culture: Where Old and New Media Collide.pdf PDF, EPUB, MOBI, TXT, DOC Convergence Culture: Where Old and New Media Collide Convergence Culture maps a new territory where old and new media intersect where grassroots and corporate media collide where the power of the media producer and the power of the consumer interact in unpredictable ways .

Henry Jenkins one of America s most respected media analysts delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge He takes us into the secret world of Survivor Spoilers where avid internet users pool their knowledge to unearth the show s secrets before they are revealed on the air He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise He shows us how The Matrix has pushed transmedia storytelling to new levels creating a fictional world where consumers track down bits of the story across multiple media channels Jenkins argues that struggles over convergence will redefine the face of American popular culture Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets At the same time consumers envision a liberated public sphere free of network controls in a decentralized media environment Sometimes corporate and grassroots efforts reinforce each other creating closer more rewarding relations between media producers and consumers Sometimes these two forces are at war .

Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms He explains the cultural shift that is occurring as consumers fight for control across disparate channels changing the way we do business elect our leaders and educate our children by Henry Jenkins

Books descriptionDetails
Convergence Culture: Where Old and New Media Collide
Title:Convergence Culture: Where Old and New Media Collide
Format Type:eBook PDF / e-Pub
ISBN 13:
Number of Pages:308
Category:Non fiction, Technology, Academic, Sociology, Cultural
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